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ExpressOffers Leads (COMING SOON)

Transform Your Real Estate Business with ExpressOffers Leads 

ExpressOffers Leads

(COMING SOON)

What is ExpressOffers Leads?

ExpressOffers Leads is designed exclusively for eXp Realty agents to connect with motivated home sellers seeking a hassle-free, as-is sale. Powered by the trusted eXp Making It Rain PPC team, this program delivers quality seller leads straight to your CRM, saving you time and helping you close deals faster.

Inquire below to get on the waiting list!

Program Benefits

  • Attract Motivated Sellers: Ads crafted to bring in high-intent leads.
  • Seamless CRM Integration: Leads delivered directly to your existing system for efficient management. 
  • Exclusive Access to ExpressOffers' Marketplace: Connect sellers with multiple institutional buyers offering competitive cash deals.
  • Hassle-Free Management: Ad campaigns are fully managed by eXp’s Making It Rain team.
eXpRealty_MakingItRain_WHITE

What you need to know about Making It Rain

• Making It Rain offers multiple lead gen products including "ExpressOffers Leads"
• Generate leads to promote your business! 
• No referral fee due at closings - the leads are your leads
• “Training Hub”- helpful CRM & lead conversion resources

 

The theme… this is an internal agent centric program. 

• No extra platform fees or set-up fees
• Little or No Commitment. Month to Month. 
    • Any product with a commitment term is month to month after term is completed.
    • Any commitment is stipulated in the signup process terms and conditions
• Easy access to the eXp Making It Rain Team
• Flexibility (changes to target areas, budget, etc.)

What lead information will I receive?

Facebook (& Instagram) in-channel lead forms help provide quality information by keeping consumers on the platform, which reduces friction and increases the likelihood of accurate, completed submissions. These forms auto-fill user details from their Facebook profiles and can be customized to ask qualifying questions, allowing MIR to gather targeted, high-intent lead data efficiently.

Lead information collected:

  • Name
  • Email
  • Phone
  • State
  • How soon would you like to have your home sold?
    • (ASAP, 1-3 months, 3-6 months, 6+ months, I'm just curious)
  • Are you also planning to buy a home?
ExpressOffers Leads are online seller leads captured via Facebook/Instagram forms. While these leads show intent based on the ExpressOffers value proposition, not all will convert or provide fully accurate information.
EO Leads Lead Form 1 (2)
Phone (2)

Selling your home? Get multiple competitive cash offers with no showings, no repairs, and no stress.

Phone (6)
Why wait? Start today! Receive cash offers for your home and sell on your schedule, hassle-free.
EO Ad 1a (1)
EO Ad 1b (1)
EO Ad 1c (1)

What do the ads look like?

 

Browse the examples on the left/above. The graphics and ad copy feature clear calls-to-action and highlight value to ExpressOffers to the consumer.

How you can recieve the leads.

There are several options for directing your leads.

(Coming Soon) kvCORE

This lead parsing feature is in development and coming soon.

Use your kvCORE parse email and we'll email leads right into your kvCORE Smart CRM.

 
Email Notification

In your MIR Dashboard, navigate to "Account Settings" and then "Lead Alert Notifications" to add one or more email addresses for receiving lead notifications.

Your leads will also sit in the "Leads" section of your MIR Dashboard.
(Coming Soon) Other CRMs

This lead parsing feature for Lofty & Follow-Up Boss is in development and coming soon.

Just as we can send leads to your kvCORE, we’re also working on integrating with other CRMs. If you’d like to know more about CRM compatibility, feel free to reach out to us at MakingItRain@eXpRealty.com.

About the Leads

- ExpressOffers Leads are generated through online Facebook/Instagram lead forms.
- Consumers show interest in getting a fast, as-is cash offer for their home.

- Lead information may vary in accuracy; autofill improves validity but isn't guaranteed.
- Not every lead will convert or result in a sale.
- Conversion benchmarks are not yet finalized, but seller intent may yield stronger results than general valuation inquiries.

Steps to Sign Up

Getting started is simple. Sign up and launch your ads in just 15 minutes.

1
Log Into Your MIR Dashboard

Log in using your eXp Passport email and password.
Log In Now
2
Select Program "ExpressOffers - Meta Leads"

NEW Quickstart EO Leads (2)

 
3
Follow the Pop-up Steps

We have builtin step by step flow...

Don't see the pop-ups? You can watch the video walk-through below.

 
4
After Signing Up
Please take the "I just signed up for ExpressOffers Leads" course linked below.
Open Course

Campaign Launch
Launching your campaign to Facebook will take approximately 10-15 minutes, followed by a few hours for Facebook to review and approve the ad. If all steps were followed correctly, there should be no issues. However, if an error occurs, we’ll promptly reach out to assist you in resolving it.

Your First Lead
Facebook ads may take a few days to generate the first lead as the algorithm learns, so stay patient. Unlike other channels that start quickly but plateau, Facebook often gains momentum and improves over time.

How to sign up

5 minute video walk-through.

FAQs

Click the + to open the FAQ answers. 

What exactly is ExpressOffers Leads? 

ExpressOffers Leads is a paid lead-generation service for eXp Realty agents. The program attracts motivated sellers through expertly managed PPC ads and delivers the leads directly into your CRM.
Do I need to be ExpressOffers certified?

No, it’s not mandatory. However, we strongly recommend becoming ExpressOffers certified. This certification equips you with the knowledge to effectively manage leads and submit properties into the system for offers. Get started here: [click here: https://exprealty.learn.trakstar.com/PublicCoursePage.aspx?c=5129005084664]
Who creates and manages the ads?

Our Making It Rain PPC team handles every aspect of the ad campaigns, from creation to targeting and optimization.
Who are the sellers ExpressOffers targets?

 The ads attract sellers who want to sell their home as-is, explore multiple cash offers, and close quickly.
What if I don’t have a website can I still use this program? Yes. If you don’t have a website or CRM, leads can be sent directly to your email inbox. From there, it’s important to follow up promptly by sharing relevant listings and working to schedule an appointment with the lead.
Can I choose the areas where I want leads? Yes, you select an area during your sign-up. Think of it as dropping a pin on a select city/zip and selecting a radius around that pin.
How do I track the performance of my leads? Your MIR dashboard offers straightforward statistics, but for more in-depth tracking and organization, a CRM is highly recommended. As your CRM is where you “work” the leads. Take kvCORE, for example—its "Vitals" section allows you to monitor key metrics like your Leads Pipeline, Source Performance, Consumer Interest, Agent Performance, Agent Success, and Communications, all in one place.
What happens if I’m not seeing good results can I adjust my campaign? Yes, you can make changes to your campaign/program in the “Programs” section of your MIR Dashboard. You can also reach out to MIR support for changes and optimization. [email: MakingItRain@eXpRealty.com]

Campaign Set-Up

Making It Rain automates digital marketing programs, saving you time on learning complex digital marketing platforms so you can focus on selling homes!

Your Facebook Page Activate and Track Your Campaign. 
Within minutes of signing up, your campaign will go live, showing you green status indicators. From there, track, modify, or cancel campaigns anytime in your MIR Dashboard. 
Targeting Reaching the Perfect Homeowner with Google Ads. 
Google Ads allows you to target users whose searches indicate a genuine intention to buy or sell a home. These leads are often more relevant and valuable compared to other online sources, delivering higher-quality traffic to your site.

Tabs are an effective way to organize information on a website page when there is a large amount of content that needs to be separated into distinct categories. Label your tabs with one or two words that define each category of information.

When styling your tabs, highlight the selected tab by giving it a color that differs from your unselected tabs, so that it's easy for your visitors to navigate.