FlexReach

Program Benefits

Flexibility in campaign setup
- Agent-Controlled ad destination (event page, Calendly, listing site, etc.)
Promote what matters most to you and your business.
Build your personal brand.
Optional ChatGPT tool for writing ad copy

Stay visible and top-of-mind with your SOI by retargeting your database.
- While still geo-targeting & expanding your reach beyond your friends
Simplify ad setup, no steep learning curve of Facebook Ads Manager.
- Focus on your business & clients while MIR handles back-end advertising.

Endless Ad Possibilites

FlexReach gives you the tools and flexibility to turn your own Canva designs into professional Facebook and Instagram ads. These are just examples to spark ideas—your ads are 100% customizable.

Client Testimonial Highlight

Graphic: Smiling client (or agent) photo + quote.
Why: Build trust through social proof.
How: Drive clicks to your reviews page or a consult booking link.

Open House Invitation

Graphic: Property photo with “Open House This Saturday” headline.
Why: Drive foot traffic and buzz before the event.
How: Target a geo-radius around the listing and send clicks to an RSVP or listing page.

Just Sold / Success Story

Graphic: “Just Sold in [Neighborhood]” with property photo.
Why: Showcase success and attract new sellers.
How: Link to your kvCORE website or a home value landing page.

Flex 1 -

Use your client testimonials!

Mock - Flex - Open House 1a

Promote your open houses!

Mock - Flex - Market Stat 1a

Share local market stats!

Mock - Flex - Testimonial 1a

Flex Your Brand. Reach Your Market

🎯 Geo-Targeting Radius: Reach local audiences near your listings or events.
👥 Contact List Upload: Re-engage past clients and your SOI.

FlexReach gives you the flexibility to put your ads in front of the right audience at the right time. Choose a geo-targeting radius to reach Facebook and Instagram users in your local market—perfect for promoting open houses, community events, or neighborhood market updates.

Want to stay top-of-mind with your sphere of influence? Simply upload your own contact list into the MIR dashboard and re-target past clients, referrals, and warm leads with your Canva-designed ads. Whether you want to expand your reach locally or reconnect with your database, FlexReach makes it simple to tailor your campaigns for maximum impact.

Demand Generation

FlexReach is designed first and foremost as a demand generation tool—helping you consistently show up in front of the right audience and build brand recognition over time. Every FlexReach campaign drives traffic from Facebook and Instagram directly to the URL you choose. By default, that means more eyes on your content, events, or listings without requiring consumers to fill out a form.

Demand Generation (Default)
✅ Builds brand awareness and trust over time
✅ Less friction—easy engagement for consumers
✅ Fuels long-term referrals and repeat business
❌ Doesn’t automatically provide contact info

Lead Generation

However, FlexReach can also support lead generation if you send traffic to a destination page that collects contact information (like a kvCORE landing page, Calendly registration, or short RSVP form). In that case, your ad not only boosts visibility but also potentially captures names, emails, or phone numbers for follow-up.

Lead Generation (Optional, based on agent's additional action)
✅ Captures names, emails, and phone numbers now
✅ Creates opportunities for nurturing and appointments
❌ Higher friction—requires a strong value exchange
❌ Dependent on the landing page experience

If you utilize a lead capture landing page make sure you follow regulations and compliance - LEAD PROTECTION TOOLKIT

Steps to Sign Up

“From Idea to Ad" Getting started is simple. Sign up in 8 simple steps and launch your ads in just 15 minutes.

1

Create in Canva

Design your graphic in Canva using eXp templates or your own custom design.

Log In Now

2

Log into your MIR dashboard

Go to mirdashboard.exprealty.com
and log in with your eXp Passport credentials.

Open MIR

3

Start FlexReach

Click “Start” on the FlexReach option inside your dashboard.

4

Upload Graphic & Write Copy

Upload your Canva graphic, then use the built-in FlexReach GPT tool to instantly create ad copy (headlines, text, descriptions) if needed.

5

Select Your Targeting

Pick your geo-target area (drop a pin + radius) and optionally upload a custom audience list.

6

Add Your Website URL

Enter the destination URL where consumers will land when they click your ad.

7

Set Campaign Details

Check off acknowledgements, choose your start and end dates, and select your budget.

8

Review & Purchase

Review your selections in the Order Summary and click “Purchase Now”. Your campaign details will then appear in-progress, ready to launch.

eXp Brand Toolkit

The eXp Brand & Marketing Toolkit empowers agents to build a personal brand that aligns with eXp’s identity by providing templates, guidelines, and resources. It balances agent-level customization with consistent, professional branding under the broader eXp umbrella.

Before using eXp branding in materials, marketing campaigns, or promotional content, it’s important to make sure you’re compliant.
Provides brand assets, templates, and resources for consistent, professional marketing.

How Pricing Works

FlexReach is offered as a fixed-term subscription, meaning agents choose their own ad spend, campaign start date, and end date based on the specific promotion or event they are running. Unlike other MIR programs with ongoing monthly subscriptions, FlexReach is designed for flexible, campaign-based visibility.

Example 1

Open House

An agent in Dallas has an open house scheduled for June 15th. They set up a FlexReach campaign to run from June 8–15 with a $50 ad budget (~$7/daily). The campaign targets a 15-mile radius around the property and drives clicks to a simple landing page with the open house details. The campaign ends the day of the event.

Example 2

Webinar

An agent is hosting a “First-Time Homebuyer Webinar” on July 10th. They create a FlexReach campaign from June 25–July 10 with a $100 ad budget (~$6/daily). The campaign targets their sphere of influence (uploaded contact list) plus a 15-mile radius around their city. The ad click leads to a Calendly registration page where attendees RSVP for the webinar.

Example 3

Monthly Market Update

An agent wants to promote a market stats graphic for August. They set up a FlexReach campaign from August 1–31 with a $120 ad budget (~$4/daily). The campaign targets a geo-radius around their county and sends traffic to their BoldTrail site with a sign-up option for a monthly newsletter. This provides consistent visibility and potential lead capture.

FAQs

Click the + to open the FAQ answers.

Why Use FlexReach Instead of Boosting a Post

Boosting is limited. FlexReach provides customization, compliance, and advanced targeting, giving agents real visibility without wasted ad spend.

Is FlexReach a lead generation tool?

FlexReach is fundamentally a demand generation tool. That means its main purpose is to drive visibility, traffic, and awareness so more people see your brand, events, and updates. However, it can also support lead generation if you point your ad clicks to a landing page with a form or registration (like a kvCORE page, RSVP form, or Calendly link). In short, FlexReach is always demand gen by default, and lead gen if your destination page is designed to capture contacts.

How does targeting work with FlexReach?

FlexReach gives you two ways to reach the right people:
Geo-Targeting Radius: Target Facebook and Instagram users in a specific location or neighborhood—perfect for promoting open houses and local events.
Custom Audience Upload: Upload your own contact list to re-target past clients, referrals, or your SOI.
This flexibility ensures you can either expand your brand visibility in a market or reinforce your presence with people who already know you.

How do I upload my own audience list into FlexReach?

You can upload your contacts into the MIR dashboard as a CSV file to create a Facebook Custom Audience.

Here’s how:

Prepare a CSV file following the template provided here

Include at least one main identifier: email, phone, first name, or last name.

For eligibility, your file should have at least 300 valid email addresses.

Upload the file into your FlexReach audience settings.

Facebook will match your contacts to user profiles. Please allow up to 24 hours for processing.

👉 Once uploaded, your ads can specifically target people in your contact list—keeping you top-of-mind with your SOI.

How to Upload Your Audience List

✅ Step 1: Download the CSV Template.
✅ Step 2: Add your contacts with at least one identifier: email, phone, first name, or last name.
✅ Step 3: Make sure your file includes at least 300 valid emails for Facebook eligibility.
✅ Step 4: Save your list as a CSV file.
✅ Step 5: Go to your FlexReach Audience Settings and upload the file.
✅ Step 6: Allow up to 24 hours for Facebook to process and match your contacts.

Tip: Keep your lists clean and updated for the best match rates.

Why do I need the Canva Toolkit and Lead Protection Toolkit for FlexReach? The toolkits are essential resources to ensure your FlexReach campaigns are both effective and compliant. The Canva Toolkit helps you design and approve professional graphics using your free Canva Pro account, with brand templates and broker approval guidelines. The Lead Protection Toolkit keeps your campaigns compliant with new FCC one-to-one consent rules, protecting your business if you run ads with lead capture landing pages. Together, these toolkits simplify design, ensure compliance, and safeguard your lead generation.

How does pricing work? FlexReach is offered as a fixed-term subscription, meaning agents choose their own ad spend, campaign start date, and end date based on the specific promotion or event they are running. Unlike other MIR programs with ongoing monthly subscriptions, FlexReach is designed for flexible, campaign-based visibility.

Campaign Set-Up

Making It Rain automates digital marketing programs, saving you time on learning complex digital marketing platforms so you can focus on selling homes!

Your Facebook Page Activate and Track Your Campaign.
Within minutes of signing up, your campaign will go live, showing you green status indicators. From there, track, modify, or cancel campaigns anytime in your MIR Dashboard.

Targeting Reaching the Perfect Homeowner with Google Ads.
Google Ads allows you to target users whose searches indicate a genuine intention to buy or sell a home. These leads are often more relevant and valuable compared to other online sources, delivering higher-quality traffic to your site.

Tabs are an effective way to organize information on a website page when there is a large amount of content that needs to be separated into distinct categories. Label your tabs with one or two words that define each category of information.

When styling your tabs, highlight the selected tab by giving it a color that differs from your unselected tabs, so that it's easy for your visitors to navigate.