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MIR "Handout"

Program Information

What is Making It Rain?

Making It Rain (MIR) is eXp Realty’s PPC-based lead and demand generation program. Home to multiple digital ad products designed to grow your real estate business. Each product targets a different goal. Such as generating buyer leads, attracting sellers, or boosting local exposure and runs across Google, Facebook, or both, depending on the campaign. It’s real marketing made simple: learn about our products then select & launch your campaign, and let MIR handle the rest!

MIR Info Site

The official public site where eXp agents can explore lead generation products, pricing, and details.

MIR.com Mock 1

MIR Dashboard

Your personal eXp agent portal where you can sign-up, manage your campaigns, view stats, access training resources & edit settings.

MIR Dash 5.29.25

Current Making It Rain Products

Home Search Leads , ExpressOffers Leads, Listing eXposure, FlexReach, Seller Lead Attract & Buyer Leads From Listings.

Home Search Leads

Home Search Leads uses Google Ads to drive buyers to your eXp-provided website, capturing their info as leads in your CRM. It’s a hands-off way to consistently generate buyer leads in your chosen market—no referral fees, just your leads to work.

>>> Intro Course <<<

Learn everything you need to know about "Home Search Leads" in 30 minutes.

Start Free Course

Info Page

MIR website info page for Home Search Leads.

Open Site

Step-By-Step

Step-by-step help for signing up.

Open Document

ExpressOffers Leads

ExpressOffers Leads is a seller-focused program that connects motivated homeowners to eXp agents through targeted Facebook & Instagram ads. It's designed to generate listing opportunities by capturing seller intent and sending those leads directly to your CRM!

>>> Intro Course <<<

Learn everything you need to know about "ExpressOffers Leads" in 30 minutes.

Start Free Course

Info Page

Learn about how to sign up, the campaign, the ads and the leads!

Open Site

Get ExpressOffers Certified

Learn about the eXp ExpressOffers program itself before you sign up for the lead gen campaign.

Start Certification

FlexReach

Get Ready to Flex. With FlexReach, your marketing muscles go further—transforming simple Canva graphics into smart Facebook and Instagram campaigns. Stay top-of-mind, expand your audience, and keep your brand shining in just a few clicks.

>>> Intro Course <<<

Learn everything you need to know about "FlexReach" in 30 minutes.

Start Free Course

Info Page

MIR website info page for FlexReach

Open Site

Listing eXposure

Listing eXposure makes marketing your listings on Facebook and Instagram effortless. With optimized PPC ads that generate leads and impress sellers, it’s your secret weapon for more exposure, more leads, and more success.

>>> Intro Course <<<

Learn everything you need to know about "Listing eXposure" in 30 minutes.

Start Free Course

Info Page

MIR website info page for "Listing eXposure"

Open Site

>>> Intro Course <<<

Learn everything you need to know about "ExpressOffers Leads" in 30 minutes.

Start Free Course

Info Page

Learn about how to sign up, the campaign, the ads and the leads!

Open Site

Seller Lead Attract

If your business is currently buyer-heavy? Seller Lead Attract provides a strategic shift by drawing seller leads directly to you. This campaign utilizes high-intent advertising value to engage homeowners considering selling. It is a user-friendly solution that removes the technical complexity of ad management, enabling you to focus on increasing your listing inventory.

Info Page

MIR website info page for Seller Lead Attract

Open Site

Signup Step-by-Step

An easy-to-follow tutorial that walks you through the signup process.

Open Step-By-Step

Buyer Leads From Listings

Buyer Leads From Listings is an automated lead generation tool that turns real estate listings into
interactive social media carousel ads. Managed by the MIR team, it allows agents to capture buyer interest on Facebook and Instagram.

Info Page

MIR website info page for "Buyer Leads From Listings"

Open Site

Signup Step-By-Step

An easy-to-follow tutorial that walks you through the signup process.

Open Step-By-Step

>>> Intro Course <<<

Learn everything you need to know about "ExpressOffers Leads" in 30 minutes.

Start Free Course

Info Page

Learn about how to sign up, the campaign, the ads and the leads!

Open Site

Essential Resources

GEM Thumb

MIR GEM

Feel free to ask Gemini (GEM) about anything you want to know about MIR! Whether it’s about its features, functionality, or how it can benefit you, we’re here to provide all the information you need.

Open Gemini (GEM)
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Training Schedule

See all of the upcoming live Making It Rain podcasts, masterclasses, program introductions, and so much more.

Open Calendar
ROI Calc

ROI Calculator

The lead gen calculator estimates ROI by combining your cost per lead, conversion rate, and commission on closed deals to show how your investment could turn into sales.

Make Your Copy
FB Tutorial

Tutorial

This guide helps you create, customize, and connect a Facebook Business Page to showcase services, build their brand, and generate leads through tools like Making It Rain.

Open Site
Drip Campaigns Thumb

Drip Campaigns

Pre-built drip campaigns for you to copy and utilize in your lead follow-up!

Open Site

eXp Toolkits

Tabs are an effective way to organize information on a website page when there is a large amount of content that needs to be separated into distinct categories. Label your tabs with one or two words that define each category of information.

When styling your tabs, highlight the selected tab by giving it a color that differs from your unselected tabs, so that it's easy for your visitors to navigate.

Video Libraries (Sessions, Strategy, Testimonials....)

Top Webinar Recordings

Open Button (3)

Script Book

Master your conversations with potential clients using proven, real-world real estate scripts.

Download

Objection Handler Worksheet

Turn hesitation into opportunity. This worksheet walks you through common client objections and how to respond with empathy, confidence, and clarity.

Download

New Lead Best Practices

Get the playbook for working new leads like a pro. Discover the essential strategies and skills required to excel in lead conversion.

Download

Smart Campaigns

Automate your follow-ups and stay top-of-mind without extra effort. MIR Smart Campaigns are prebuilt text and email sequences designed for BoldTrail users, ready to plug in and launch.

Download

Meet The Making It Rain Team

We don’t just offer support; we help fuel your growth.
Our mission is to help you master lead generation and scale your business
Need a hand? Whether it’s a quick Slack ping or a detailed email, we’re here to help.
Have questions? Want a live demo?
Stop by our eXp World office during Live Office Hours.

Thursdays: 9:30 AM - 11:30 AM (PST)

Click Here To Jump Into the Office!
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Kevin Comisky Product Manager

Kevin, Lead Generation Product Manager at eXp Realty, specializes in managing "Making It Rain" and teaching lead generation, helping agents build strong lead pipelines.

Click to Message Me On Slack!

Email me: kevin.comisky@exprealty.com

Kevin Comisky Product Manager
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Sheila Holifield Demand Gen Specialist

Sheila Holifield, Demand Generation Specialist for eXp Realty’s Making It Rain program, leverages her IT and marketing expertise since joining eXp in 2018.

Click to Message Me On Slack!

Email me: sheila.holifield@exprealty.com

Read full bio
Sheila Holifield Demand Gen Specialist
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